Advertising campaign
Advertising campaign
By participating, your organisation wil enter an event that is heavily adversited to reach close to 30 cities from Toronto GTA to Hamilton, Barrie, Niagara Region and Windsor. The multimedia advertising and promotion campaign is worth more than $400,000. The advertising campaign includes more than 30 strategic and powerful media, including several media partners with whom an exclusive relationship has been built over the years, which ensures a dynamic market penetration of the event all over the Greater Toronto Area and in other regions of Ontario.
The campaign lasts four months and peaks during the four weeks prior to the fair to efficiently reach the various target audiences through the following media categories in order to make the event a real success.
- Daily and weekly newspapers
- Radio stations
- Official Show Guide inserted in the Toronto SUN 650,000+ readers) and handed out at the fair
- Poster distribution to 500 locations in Downtown Toronto, Mississauga, York Region, Oakville, Toronto East/Scarborough, and more…
- Education, employment, training and career newspapers and magazines
- Banners and referencing in Internet sites (public and specialized)
- Employment and career centres
- Colleges and universities career centres
- Media relations
Toronto SUN special section (official Show Guide)
In partnership with the Toronto SUN, a special section, which also serves as the official Show Guide, is produced and inserted in the Sunday SUN before the event and reaches over 800,000 readers. The Show Guide is also handed out to visitors at the fair. Exhibitors can take advantage of the advertisement packages and we strongly encourage them to benefit from this cross-promotion with exclusive advertising discounted rates to maximize exposure on site and off site and to increase their recruiting efforts.
Refer to the Registration Form for details.
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